The 1% rule

Meant to blog this earlier, but forgot. The 1% rule (well, its more of an observation and rough generalisation, but everyone calls it a rule, so its a rule!) holds that for 100 online users, 1% are content creators, 9% are commentator and the rest are consumers. You can read a Guardian article on it here. There has also been a little published research which generally supports this notion, as mentioned here.

Basic take home point: Digital natives are not necessarily all uploading fantastic user-generated content onto YouTube. Most might not be uploading very much at all.